Bajo el claim<\/em> “El amor tiene muchas capas, \u00a1celebra todas con Bubulubu!”, en esta campa\u00f1a, las personas podr\u00e1n solicitar una serenata personalizada que refleje la esencia \u00fanica de la persona a la que se la dedican, adem\u00e1s, los Tres Tristes Tigres, un popular tr\u00edo de comedia musical conocido por sus divertidas canciones originales y parodias, son los protagonistas de esta iniciativa que har\u00e1 re\u00edr y emocionar a quienes reciban las serenatas.<\/p>\n\n\n\n \u201cNo m\u00e1s \u2018B\u00e9same mucho\u2019 en loop. Gracias a \u2018Serenatas Honestas\u2019 transformamos la tecnolog\u00eda en una poderosa herramienta que nos ayuda a cantarle al amor real y con todas sus capas, libre de los clich\u00e9s de las serenatas copy-paste de siempre, haciendo que cada canci\u00f3n sea una experiencia tan personalizada y divertida como los sentimientos que las inspiran.\u201d se\u00f1al\u00f3 Alejandro Junco, Director Creativo de Ogilvy M\u00e9xico.<\/strong>La inteligencia artificial juega un papel crucial en esta experiencia, uniendo el talento de Los Tres Tristes Tigres para ofrecer serenatas 100% personalizadas. Cada serenata es \u00fanica y se puede elegir entre tres g\u00e9neros musicales: pop, norte\u00f1o y urbano. Con esta iniciativa, Bubulubu busca darle un giro a la temporada para reconocer todas las capas del amor, lo lindo y lo no tan lindo que hace aut\u00e9ntica dada relaci\u00f3n<\/p>\n\n\n\n Ficha t\u00e9cnica:<\/strong><\/p>\n\n\n\n Anunciante:<\/strong> Mondel\u0113z Snacking M\u00e9xico<\/p>\n\n\n\n Campa\u00f1a:<\/strong> Serenatas Honestas<\/p>\n\n\n\n Producto:<\/strong> Bubulubu<\/p>\n\n\n\n Pa\u00eds:<\/strong> M\u00e9xico<\/p>\n\n\n\n Agencia de publicidad:<\/strong> Ogilvy & Mather M\u00e9xico<\/p>\n\n\n\n Chief Executive Officer:<\/strong> Ver\u00f3nica Hern\u00e1ndez <\/p>\n\n\n\n Chief Creative Officer:<\/strong> Rafael Reina<\/p>\n\n\n\n Executive Creative Director:<\/strong> Diego Mu\u00f1oz<\/p>\n\n\n\n Director Creativo: <\/strong>Alejandro Junco<\/p>\n\n\n\n Director de Arte: <\/strong> Paola Carrillo<\/p>\n\n\n\n Copywriter: <\/strong>Felipe Guti\u00e9rrez, Geovanni Carrasco.<\/p>\n\n\n\n Director de Planeaci\u00f3n Estrat\u00e9gica:<\/strong> Alan Mart\u00ednez<\/p>\n\n\n\n Directora de estrategia: <\/strong>Landy Mill\u00e1n<\/p>\n\n\n\n Sr. Business Leader:<\/strong> Abril Ortiz <\/p>\n\n\n\n Directora de cuenta:<\/strong> Betsab\u00e9 Gardu\u00f1o<\/p>\n\n\n\n Development Operation Manager:<\/strong> Karla Magall\u00e1n<\/p>\n\n\n\n Head of Digital Product:<\/strong> Armando Rosas.<\/p>\n\n\n\n Tech Lead:<\/strong> Carlos Mart\u00ednez <\/p>\n\n\n\n UX\/UI Lead:<\/strong> Juan Carlos Betancourt<\/p>\n\n\n\n Development:<\/strong> Isaac Pozos, Elena \u00c1lvarez <\/p>\n\n\n\n QA:<\/strong> Ver\u00f3nica Carranza, Edgar Gonz\u00e1lez<\/p>\n\n\n\n Project Manager:<\/strong> Alejandro Guzm\u00e1n<\/p>\n\n\n\n Influence lead:<\/strong> Andrea Maciel<\/p>\n\n\n\n Influence Director:<\/strong> Paulina Villanueva<\/p>\n\n\n\n Head of performance:<\/strong> Carlos Alonso Mondel\u0113z Snacking M\u00e9xico:<\/strong><\/p>\n\n\n\n Marketing Director:<\/strong> Diego Recalde<\/p>\n\n\n\n Marketing Excellence lead: <\/strong>Miguel Merino y Juan Pablo Zaldivar<\/p>\n\n\n\n Brand Manager: <\/strong>Blanca Escobar<\/p>\n\n\n\n Brand Manager: <\/strong>Alejandra Azuara<\/p>\n\n\n\n <\/p>\n\n\n\n Dale Click y ve la Campa\u00f1a en Instagram <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Para el 14 de Febrero empezar\u00e1 esta promoci\u00f3n Ogilvy M\u00e9xico celebra el d\u00eda del amor y la amistad<\/p>\n","protected":false},"author":1,"featured_media":1346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,3,4,20,21],"tags":[14,12,13,41,6,55,30],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-creatividad","category-inteligencia-artificial","category-stories","category-tech","tag-advertisinginfluencers","tag-creativala-idea","tag-revistacreativa","tag-bye-bye-effies-mexico","tag-marketing","tag-serenata-honestas-y-se-lanza-al-ruedo-bubulubu-con-los-tres-tristes-tigres","tag-world"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3.jpg",800,450,false],"thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3-150x150.jpg",150,150,true],"medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3-300x169.jpg",300,169,true],"medium_large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3-768x432.jpg",640,360,true],"large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3.jpg",640,360,false],"1536x1536":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3.jpg",800,450,false],"2048x2048":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3.jpg",800,450,false],"morenews-featured":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3.jpg",800,450,false],"morenews-large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3.jpg",800,450,false],"morenews-medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3.jpg",590,332,false],"mailpoet_newsletter_max":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3.jpg",800,450,false],"woocommerce_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3-600x338.jpg",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/02\/OP3-100x100.jpg",100,100,true]},"author_info":{"info":["mialex2"]},"category_info":"Business<\/a> 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<\/figure>\n\n\n\n
Data and performance Lead:<\/strong> Ileana L\u00f3pez
Performance specialist:<\/strong> Daniela Morales<\/p>\n\n\n\n