{"id":1422,"date":"2025-04-02T15:26:20","date_gmt":"2025-04-02T15:26:20","guid":{"rendered":"https:\/\/revistacreativa.com\/?p=1422"},"modified":"2025-04-12T14:33:01","modified_gmt":"2025-04-12T14:33:01","slug":"el-share-que-lograra-ogilvy-con-la-campana-para-aereomexico-es-inmedible-posicionamiento-perfecto","status":"publish","type":"post","link":"https:\/\/revistacreativa.com\/?p=1422","title":{"rendered":"El Share que Lograr\u00e1 Ogilvy con la Campa\u00f1a para Aereom\u00e9xico es Inmedible, Posicionamiento Perfecto!"},"content":{"rendered":"\n<p><strong>AEROMEXICANOS\u201d,&nbsp;&nbsp;LA NUEVA CAMPA\u00d1A DE OGILVY M\u00c9XICO PARA AEROM\u00c9XICO QUE LLEVA A LO MAS ALTO EL ARTE DE VOLAR<\/strong><\/p>\n\n\n\n<p>Aerom\u00e9xico y Ogilvy M\u00e9xico anuncian el lanzamiento de\u00a0<em>Aeromexicanos<\/em>, la nueva campa\u00f1a de la marca que busca enaltecer el arte de volar.\u00a0<\/p>\n\n\n\n<p>Esta campa\u00f1a nace de la pasi\u00f3n de los aficionados por volar. Inspirados en los luchadores de lucha libre mexicana, quienes desaf\u00edan la gravedad con acrobacias en el aire, transformando cada vuelo en una obra de arte. Con esta campa\u00f1a, Aerom\u00e9xico no solo celebra el arte de volar desde una perspectiva \u00fanica: la lucha libre, tambi\u00e9n, rinde tributo al legado cultural y conecta la pasi\u00f3n por volar con el orgullo de ser mexicanos record\u00e1ndonos a todos que&nbsp;los Aeromexicanos no solo son los luchadores, somos todos los que sentimos la pasi\u00f3n por el arte de volar.<\/p>\n\n\n\n<p>\u201cEstamos muy emocionados con este film porque esta campa\u00f1a enaltece el prop\u00f3sito que tenemos como marca. En Aerom\u00e9xico buscamos rendir tributo a los luchadores mexicanos, verdaderos artistas del vuelo, haciendo que Aerom\u00e9xico sea una plataforma que de visibilidad a la cultura de M\u00e9xico, creando una conexi\u00f3n emocional entre el p\u00fablico, a trav\u00e9s de la lucha, la cultura y la experiencia de viajar\u201d, asegur\u00f3&nbsp;<strong>Xiomara Martin, Vice Presidenta de Marketing de Aerom\u00e9xico.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aeromexicanos\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/d2kawwEPzL4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cLa lucha libre es patrimonio popular y cultural de M\u00e9xico. En cada espect\u00e1culo, realizan saltos incre\u00edbles que nos recuerdan que volar es un arte. Por eso, pensamos en ellos para representar a los \u201cAeromexicanos\u201d. Es un honor realizar este film para homenajear esta expresi\u00f3n art\u00edstica que son motivo de orgullo en M\u00e9xico y en el mundo, y tener la incre\u00edble oportunidad de hacer volar de verdad a aquellos que vuelan en un ring. Para contar esta historia, realizamos una super producci\u00f3n en TV, digital, OOH, social media, y una activaci\u00f3n especial con influencers.&nbsp;Aquellos que amamos volar nos sentiremos identificados con esa emoci\u00f3n de estar en el aire\u201d, se\u00f1al\u00f3&nbsp;<strong>Rafa Reina, CCO Ogilvy M\u00e9xico &amp; Miami.<\/strong><\/p>\n\n\n\n<p><strong>Adria Jauregui, Directora Creativa<\/strong><strong>&nbsp;de Ogilvy M\u00e9xico<\/strong>, tambi\u00e9n dio su visi\u00f3n de la campa\u00f1a, la cual considera que conecta de manera inmediata con la gente. \u201cY para alimentar esta conexi\u00f3n, las redes sociales son una plataforma fundamental. Ah\u00ed, logramos un sinf\u00edn de conversaciones entre los aficionados a volar, impactamos en miles de mexicanos con nuestro mensaje, logramos engagement con el p\u00fablico y generamos valor para la marca. Ha sido un lujo contar con cuatro estrellas de la lucha mexicana: Redimido, Tigre Blanco, Bandido y Barack, quienes protagonizan esta iniciativa de Aerom\u00e9xico\u201d.<\/p>\n\n\n\n<p>Como aerol\u00ednea bandera de M\u00e9xico, Aerom\u00e9xico reconoce la importancia de preservar y promover nuestras tradiciones y cultura, por eso, la campa\u00f1a se construye sobre el prop\u00f3sito de Aerom\u00e9xico: \u201celevar el viaje a una experiencia extraordinaria, cuidando de ti y de nuestro mundo\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" data-id=\"1426\" src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-1-1024x679.jpeg\" alt=\"\" class=\"wp-image-1426\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-1-1024x679.jpeg 1024w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-1-600x398.jpeg 600w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-1-300x199.jpeg 300w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-1-768x509.jpeg 768w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-1.jpeg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1425\" src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-2-1024x683.jpeg\" alt=\"\" class=\"wp-image-1425\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-2-1024x683.jpeg 1024w, 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src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-7-1024x683.jpeg\" alt=\"\" class=\"wp-image-1430\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-7-1024x683.jpeg 1024w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-7-600x400.jpeg 600w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-7-300x200.jpeg 300w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-7-768x512.jpeg 768w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-7.jpeg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"1432\" src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-8-683x1024.jpeg\" alt=\"\" class=\"wp-image-1432\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-8-683x1024.jpeg 683w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-8-600x900.jpeg 600w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-8-200x300.jpeg 200w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-8-768x1152.jpeg 768w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-8-1024x1536.jpeg 1024w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-8.jpeg 1100w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"1024\" data-id=\"1429\" src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-10-726x1024.jpeg\" alt=\"\" class=\"wp-image-1429\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-10-726x1024.jpeg 726w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-10-600x846.jpeg 600w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-10-213x300.jpeg 213w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-10-768x1083.jpeg 768w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-10-1089x1536.jpeg 1089w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-10-1024x1444.jpeg 1024w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-10.jpeg 1100w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1427\" src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-11-1024x683.jpeg\" alt=\"\" class=\"wp-image-1427\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-11-1024x683.jpeg 1024w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-11-600x400.jpeg 600w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-11-300x200.jpeg 300w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-11-768x512.jpeg 768w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aeromexicanos-11.jpeg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>AEROMEXICANOS\u201d,&nbsp;&nbsp;LA NUEVA CAMPA\u00d1A DE OGILVY M\u00c9XICO PARA AEROM\u00c9XICO QUE LLEVA A LO MAS ALTO EL ARTE DE VOLAR<\/p>\n","protected":false},"author":1,"featured_media":1423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,3,61,58,56,19,21],"tags":[14,12,13,71,25,6,9,72],"class_list":["post-1422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-creatividad","category-historia-de-marcas","category-marketing-advertising","category-publicidad-y-marketing","category-sports","category-tech","tag-advertisinginfluencers","tag-creativala-idea","tag-revistacreativa","tag-el-share-que-lograra-ogilvy-con-la-campana-para-aereomexico-es-inmedible","tag-health","tag-marketing","tag-photoshop","tag-posicionamiento-perfecto"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos--150x150.png",150,150,true],"medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos--300x224.png",300,224,true],"medium_large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"1536x1536":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"2048x2048":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"morenews-featured":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"morenews-large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"morenews-medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"mailpoet_newsletter_max":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"woocommerce_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",300,224,false],"woocommerce_single":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos-.png",400,299,false],"woocommerce_gallery_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/Aereomexicanos--100x100.png",100,100,true]},"author_info":{"info":["mialex2"]},"category_info":"<a 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