{"id":1572,"date":"2025-04-17T15:19:49","date_gmt":"2025-04-17T15:19:49","guid":{"rendered":"https:\/\/revistacreativa.com\/?p=1572"},"modified":"2025-04-17T15:19:50","modified_gmt":"2025-04-17T15:19:50","slug":"coca-cola-lanza-la-cuba-libre-de-bacardi-con-un-nombre-fresa-la-cubirri","status":"publish","type":"post","link":"https:\/\/revistacreativa.com\/?p=1572","title":{"rendered":"Coca Cola Lanza LA Cuba libre de Bacardi con un Nombre Fresa “La Cubirri”"},"content":{"rendered":"\n

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As\u00ed se vivi\u00f3 el lanzamiento de La Cubirri: una mezcla con m\u00e1s de un siglo de historia que ahora forma parte del portafolio de bebidas listas para tomar de la Industria Mexicana de Coca-Cola. La presentamos en M\u00e9xico, el pa\u00eds donde esta combinaci\u00f3n se convirti\u00f3 en algo m\u00e1s que una bebida: en un cl\u00e1sico.

Gracias a todas y todos los que fueron parte de este momento. Una noche para recordar que innovar tambi\u00e9n es celebrar lo que ya forma parte de nuestra cultura.
*No compartir con menores de edad.
*Contenido para mayores de 18 a\u00f1os.
*Consume responsablemente.<\/p>\n\n\n\n

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Se me hizo un nombre demasiado fresa. recuerden varias campa\u00f1as de Bacardi como aquella buen\u00edsima de “Agarra LA Jarra” que era hacer una jarra de cubas y servirla a tus amigos,, en ese tiempo los directivos de salubridad la prohibieron pero Cubirri le falt\u00f3 el lim\u00f3n, es un nombre no habitual, lo que manda es una cuba quemad\u00edta con hielo y lim\u00f3n, no creo que la raza lo adopte, el creativo deber\u00eda haberse ido a dormir al metro para captar una buena percepci\u00f3n meta de la calle.
En fin esto se debe a la falta de Experize Creativa de un equipo de gente muy joven. no creo que hayan hecho alg\u00fan Focus Group
ojala y les funcione.<\/p>\n","protected":false},"excerpt":{"rendered":"

As\u00ed se vivi\u00f3 el lanzamiento de La Cubirri: una mezcla con m\u00e1s de un siglo de historia que<\/p>\n","protected":false},"author":1,"featured_media":1583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,79,58,56],"tags":[14,12,13,86,25,9,30],"class_list":["post-1572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-campanas","category-marketing-advertising","category-publicidad-y-marketing","tag-advertisinginfluencers","tag-creativala-idea","tag-revistacreativa","tag-coca-cola-lanza-la-cuba-libre-de-bacardi-con-un-nombre-fresa-la-cubirri","tag-health","tag-photoshop","tag-world"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb-150x150.png",150,150,true],"medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb-300x215.png",300,215,true],"medium_large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"1536x1536":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"2048x2048":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"morenews-featured":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"morenews-large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"morenews-medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"mailpoet_newsletter_max":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"woocommerce_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb-300x300.png",300,300,true],"woocommerce_single":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb.png",500,359,false],"woocommerce_gallery_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/04\/cubaweb-100x100.png",100,100,true]},"author_info":{"info":["mialex2"]},"category_info":"Business<\/a> Campa\u00f1as<\/a> Marketing & Advertising<\/a> Publicidad y Marketing<\/a>","tag_info":"Publicidad y Marketing","comment_count":"0","_links":{"self":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/1572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1572"}],"version-history":[{"count":1,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/1572\/revisions"}],"predecessor-version":[{"id":1584,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/1572\/revisions\/1584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/media\/1583"}],"wp:attachment":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}