{"id":1683,"date":"2025-06-23T15:32:05","date_gmt":"2025-06-23T15:32:05","guid":{"rendered":"https:\/\/revistacreativa.com\/?p=1683"},"modified":"2025-06-23T15:37:34","modified_gmt":"2025-06-23T15:37:34","slug":"inconcebibleunico-en-mexico-le-pub-de-grupo-publicis-logra-8-cannes-lions-con-la-campana-con-sabor-a-sal-de-tecate-light-logra-el-mejor-cannes-de-la-revista-creativa","status":"publish","type":"post","link":"https:\/\/revistacreativa.com\/?p=1683","title":{"rendered":"Inconcebible,\u00danico en M\u00e9xico Le Pub de Grupo Publicis Logra 8 Cannes Lions con La Campa\u00f1a con Sabor a Sal de Tecate Light.                                Logra el Mejor Cannes de La Revista Creativa."},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tecate Light | Con Sal del Golfo de M\u00e9xico\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rK7yZFzfDBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/cannes-Le-Pub-.--819x1024.jpeg\" alt=\"\" class=\"wp-image-1684\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/cannes-Le-Pub-.--819x1024.jpeg 819w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/cannes-Le-Pub-.--240x300.jpeg 240w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/cannes-Le-Pub-.--768x960.jpeg 768w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/cannes-Le-Pub-.--600x750.jpeg 600w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/cannes-Le-Pub-.-.jpeg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p style=\"font-size:25px\">Verdaderamente que supieron armar la Estrategia de esta Pieza y el valor que tiene es que impone nuestro nombre del Golfo de M\u00e9xico, no cabe duda que la plataforma que se ramos desde el. Brieff. Para Cannes fue hecho con ganas de Ganar Felicidades a todo el equipo de Le Pub <\/p>\n\n\n\n<p>Bref Cannes Lions <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"726\" src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/breef-cannes-GULF-OF-MEXICO-BAR-1024x726.jpeg\" alt=\"\" class=\"wp-image-1686\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/breef-cannes-GULF-OF-MEXICO-BAR-1024x726.jpeg 1024w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/breef-cannes-GULF-OF-MEXICO-BAR-300x213.jpeg 300w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/breef-cannes-GULF-OF-MEXICO-BAR-768x545.jpeg 768w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/breef-cannes-GULF-OF-MEXICO-BAR-1536x1089.jpeg 1536w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/breef-cannes-GULF-OF-MEXICO-BAR-2048x1452.jpeg 2048w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/breef-cannes-GULF-OF-MEXICO-BAR-600x425.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/TecateGolfoMexico-Google-04-1-1024x761.jpg\" alt=\"\" class=\"wp-image-1687\" srcset=\"https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/TecateGolfoMexico-Google-04-1-1024x761.jpg 1024w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/TecateGolfoMexico-Google-04-1-300x223.jpg 300w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/TecateGolfoMexico-Google-04-1-768x571.jpg 768w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/TecateGolfoMexico-Google-04-1-600x446.jpg 600w, https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/TecateGolfoMexico-Google-04-1.jpg 1109w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:37px\">\u2022Cr\u00e9ditos de Producci\u00f3n Tecate Golfo de M\u00e9xico<\/p>\n\n\n\n<p style=\"font-size:28px\">Bruno Bertelli, Global CEO LePub.<\/p>\n\n\n\n<p style=\"font-size:28px\">Cristiana Bocassinni, Global CCO LePub.<\/p>\n\n\n\n<p style=\"font-size:28px\">Mihnea Gheorghiu, Chief Creative Officer LePub.<\/p>\n\n\n\n<p style=\"font-size:28px\">Andrey Tyukavkin, Chief Invention Officer LePub.<\/p>\n\n\n\n<p style=\"font-size:28px\">Juan Carlos Tapia, CEO LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Paola Escalante, Manager Director LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Ricardo Avil\u00e9s, CCO LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Aldo Ram\u00edrez, CCO LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Nataly Ga\u00f1an, Account Director LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Abigail Ci\u00e9naga, Project Manager LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Brenda Rivas, Account Supervisor LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Marco Garc\u00eda, Creative Director LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Juan Pablo Balcazar, Creative Director LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Pedro Pablo Bergelund, Associate Creative Director, LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Nestor Franco, Associate Creative Director, LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Elizabeth Cruz, Art Director, LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Ayax Mondrag\u00f3n, SR Copywriter LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Juan Carbajal, Kinetic Designer LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Carlos Correa, Chief Strategy Officer LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Carlos Le\u00f3n, Director of Strategic Planning LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Fernanda Estrada, Experience Designer LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Lizeth Torres, Head of Production LePub M\u00e9xico.<\/p>\n\n\n\n<p style=\"font-size:28px\">Thomas Amoedo, Managing Partner, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Mercedes Guere\u00f1o, Head of Production, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Paola Cort\u00e9s, Executive Producer, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Robert Llaur\u00f3, Director, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Merlina Pinto, 1st AD, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Fernanda Faga, 2nd AD, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Jade Zoel, 2nd AD, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Karina Santiago, Line Producer, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Javier Saucedo, Production Coordinator, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Mat\u00edas Moltrasio, Second Director, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Paula Muraira, Director of Photography, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Leo Calzoni, Director of Photography, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Cosimo Salvati, Photographer, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Luciana Abramzon, Executive Creative Producer, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Santiago Torre, Case Editor, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">Luiz Zerezero, Postproducer, Landia.<\/p>\n\n\n\n<p style=\"font-size:28px\">TECATE<\/p>\n\n\n\n<p style=\"font-size:28px\">Guillaume Duverdier \u2013 CEO HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p style=\"font-size:28px\">Marta Garc\u00eda \u2013 CMO HEINEKEN M\u00c9XICO&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Esteban Velasco \u2013 Tecate Brand Director&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Renne Villegas Bertran \u2013 Consumer &amp; Marketing Insights Director<\/p>\n\n\n\n<p style=\"font-size:28px\">Pablo Alfredo Rada \u2013 Media Director&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Nicol\u00e1s Alvarez \u2013 Tecate Brand Manager&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Karen D\u00e1vila \u2013 Tecate Brand Manager&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Adri\u00e1n Gonz\u00e1lez \u2013 Tecate Brand Manager&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Mireya Vela \u2013 Tecate Jr. Brand Manager&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Abraham Zavala \u2013 Tecate Brand Executive&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Gerardo Tamez \u2013 Innovation Manager<\/p>\n\n\n\n<p style=\"font-size:28px\">Reyna L\u00f3pez \u2013 Innovation Sr. Executive<\/p>\n\n\n\n<p style=\"font-size:28px\">Ursula Calderon \u2013 Media Manager Tecate&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Alexandra Ahumada \u2013 Media Leader Tecate&nbsp;&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Manuel Rom\u00e1n Molina \u2013 CCO HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p style=\"font-size:28px\">Maria Salazar Ortega \u2013 Trade Marketing Director<\/p>\n\n\n\n<p style=\"font-size:28px\">David Garza Villarreal \u2013 Director Legal HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p style=\"font-size:28px\">Enrique Salas \u2013 Legal Manager&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Luis Manuel Chao \u2013 Operations Legal Manager<\/p>\n\n\n\n<p style=\"font-size:28px\">Francisco Javier Parra \u2013 Legal Advertising Coordinator<\/p>\n\n\n\n<p style=\"font-size:28px\">Ramiro de Ocampo Godoy \u2013 CFO HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p style=\"font-size:28px\">Aaron Rodriguez \u2013 Business Comptroller Marketing<\/p>\n\n\n\n<p style=\"font-size:28px\">Claudia de la Vega \u2013 VP Corporate Affairs HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p style=\"font-size:28px\">Luis Herrer\u00edas \u2013 Director of Corporate Communication HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p style=\"font-size:28px\">Francisco Huerta Ram\u00edrez \u2013 External Communication Coordinator<\/p>\n\n\n\n<p style=\"font-size:28px\">Sergio Leopoldo Rodriguez Garza \u2013 CLO HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p style=\"font-size:28px\">Luis Damas \u2013 Technology Manager&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Esmeralda del Rocio Perez \u2013 Manager R&amp;D<\/p>\n\n\n\n<p style=\"font-size:28px\">Juan Manuel Richarte \u2013 Experimental Brewery Leader&nbsp;<\/p>\n\n\n\n<p style=\"font-size:28px\">Javier Guzm\u00e1n Gonz\u00e1lez \u2013 Digital &amp; Transformation Director HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p style=\"font-size:28px\">Ilse Gonz\u00e1lez \u2013 Product Specialist<\/p>\n\n\n\n<p style=\"font-size:28px\">Cristina Mes\u00f3n \u2013 CHRO HEINEKEN M\u00c9XICO<\/p>\n\n\n\n<p><strong>Acerca de LePub:<\/strong>LePub, impulsada por Publicis Groupe, fue creada combinando la excelencia creativa con una experiencia de primer nivel en datos, medios y tecnolog\u00eda. Creemos en trascender las comunicaciones tradicionales, enfoc\u00e1ndonos en ayudar a las marcas a integrarse en la vida diaria de las personas al ofrecer experiencias culturalmente relevantes, alimentadas por una extensa base de datos global y creatividad de clase mundial. Reconocida como la \u201cAgencia Creativa del A\u00f1o\u201d por WARC en 2022 y 2023, y destacada en el ranking de Contagious Pioneers de 2022, LePub es el lugar donde las marcas se encuentran con la cultura. Desde su creaci\u00f3n, LePub se ha convertido en una red global y, en 2025, se ha embarcado en un esfuerzo por fortalecer a\u00fan m\u00e1s su presencia internacional, con planes para expandirse a un total de 10 centros en todo el mundo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta Agencia definitivamente. toma un lugar Creativo Preponderante en M\u00e9xico el Orbe <\/p>\n","protected":false},"author":1,"featured_media":1685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,1,15,79,3,193],"tags":[14,12,13,24,198,196,6,9],"class_list":["post-1683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-future","category-blog","category-business","category-campanas","category-creatividad","category-el-mejor-cannes","tag-advertisinginfluencers","tag-creativala-idea","tag-revistacreativa","tag-business","tag-el-mejor-cannes-revista-creativa","tag-inconcebible","tag-marketing","tag-photoshop"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",640,421,false],"thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2-150x150.jpeg",150,150,true],"medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2-300x197.jpeg",300,197,true],"medium_large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",640,421,false],"large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",640,421,false],"1536x1536":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",640,421,false],"2048x2048":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",640,421,false],"morenews-featured":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",640,421,false],"morenews-large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",640,421,false],"morenews-medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",590,388,false],"mailpoet_newsletter_max":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2.jpeg",640,421,false],"woocommerce_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2-300x300.jpeg",300,300,true],"woocommerce_single":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2-600x395.jpeg",600,395,true],"woocommerce_gallery_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2025\/06\/Lepub-2-100x100.jpeg",100,100,true]},"author_info":{"info":["mialex2"]},"category_info":"<a href=\"https:\/\/revistacreativa.com\/?cat=80\" rel=\"category\">Ad Future<\/a> <a href=\"https:\/\/revistacreativa.com\/?cat=1\" rel=\"category\">Blog<\/a> <a href=\"https:\/\/revistacreativa.com\/?cat=15\" rel=\"category\">Business<\/a> <a href=\"https:\/\/revistacreativa.com\/?cat=79\" rel=\"category\">Campa\u00f1as<\/a> <a href=\"https:\/\/revistacreativa.com\/?cat=3\" rel=\"category\">Creatividad<\/a> <a href=\"https:\/\/revistacreativa.com\/?cat=193\" rel=\"category\">EL MEJOR CANNES<\/a>","tag_info":"EL MEJOR CANNES","comment_count":"0","_links":{"self":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1683"}],"version-history":[{"count":2,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/1683\/revisions"}],"predecessor-version":[{"id":1690,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/1683\/revisions\/1690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/media\/1685"}],"wp:attachment":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}