{"id":2264,"date":"2026-04-05T15:27:13","date_gmt":"2026-04-05T15:27:13","guid":{"rendered":"https:\/\/revistacreativa.com\/?p=2264"},"modified":"2026-04-05T15:27:14","modified_gmt":"2026-04-05T15:27:14","slug":"mccormick-manejara-toda-la-division-de-alimentos-de-unilever-se-preven-cambios-dramaticos-en-el-manejo-de-la-cuentas","status":"publish","type":"post","link":"https:\/\/revistacreativa.com\/?p=2264","title":{"rendered":"McCormick Manejar\u00e1 toda la Divisi\u00f3n de Alimentos de Unilever se Preven Cambios Dram\u00e1ticos en el Manejo de la Cuentas"},"content":{"rendered":"\n

No, McCormick NO compr\u00f3 el negocio de alimentos de Unilever. \ud83d\udd25<\/strong><\/p>\n\n\n\n

Lo que vimos no es una venta. Es estrategia pura.<\/p>\n\n\n\n

Mientras muchos titulares hablan de desinversi\u00f3n, la realidad es otra: Unilever acaba de ejecutar una de las jugadas financieras m\u00e1s inteligentes del tablero, utilizando un Reverse Morris Trust<\/em>.<\/p>\n\n\n\n

Aqu\u00ed el desglose sin rodeos:<\/p>\n\n\n\n

1\ufe0f\u20e3 Control sin cargar la operaci\u00f3n<\/strong>
Unilever no se fue. Se reconfigur\u00f3.
Mantiene ~65% del capital en la nueva entidad. Sigue mandando, pero con menos peso operativo.<\/p>\n\n\n\n

2\ufe0f\u20e3 Liquidez sin castigo fiscal<\/strong>
$15.7B de d\u00f3lares en caja\u2026
sin pagar el costo fiscal de una venta tradicional.
Eso no es casualidad, es dise\u00f1o financiero de alto nivel.<\/p>\n\n\n\n

3\ufe0f\u20e3 Salida t\u00e1ctica, no abandono<\/strong>
Silla en el consejo.
Presencia en mercados clave como India.
Las joyas no se sueltan, se protegen.<\/p>\n\n\n\n

4\ufe0f\u20e3 Win-Win real (no de PowerPoint)<\/strong>
McCormick escala brutalmente y se vuelve un jugador dominante global.
Unilever se enfoca en Beauty & Personal Care, pero sigue capturando valor de alimentos.<\/p>\n\n\n\n

\n\n\n\n

Traducci\u00f3n simple:<\/strong>
No vendieron el negocio.
Lo optimizaron.<\/p>\n","protected":false},"excerpt":{"rendered":"

No, McCormick NO compr\u00f3 el negocio de alimentos de Unilever. \ud83d\udd25 Lo que vimos no es una venta.<\/p>\n","protected":false},"author":1,"featured_media":2272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1.png",1536,1024,false],"thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-150x150.png",150,150,true],"medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-300x200.png",300,200,true],"medium_large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-768x512.png",640,427,true],"large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-1024x683.png",640,427,true],"1536x1536":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1.png",1536,1024,false],"2048x2048":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1.png",1536,1024,false],"morenews-featured":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-1024x683.png",1024,683,true],"morenews-large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-825x575.png",825,575,true],"morenews-medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-590x410.png",590,410,true],"mailpoet_newsletter_max":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-1320x880.png",1320,880,true],"woocommerce_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-300x300.png",300,300,true],"woocommerce_single":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-600x400.png",600,400,true],"woocommerce_gallery_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/04\/Logos-de-McCormick-y-Unilever-3D-1-100x100.png",100,100,true]},"author_info":{"info":["mialex2"]},"category_info":"Blog<\/a>","tag_info":"Blog","comment_count":"0","_links":{"self":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2264"}],"version-history":[{"count":2,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2273,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/2264\/revisions\/2273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/media\/2272"}],"wp:attachment":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}