{"id":2426,"date":"2026-06-05T01:41:28","date_gmt":"2026-06-05T01:41:28","guid":{"rendered":"https:\/\/revistacreativa.com\/?p=2426"},"modified":"2026-06-05T01:44:45","modified_gmt":"2026-06-05T01:44:45","slug":"coca-cola-volvio-a-abrir-una-de-las-cuentas-mas-importantes-de-la-industria-publicitaria","status":"publish","type":"post","link":"https:\/\/revistacreativa.com\/?p=2426","title":{"rendered":"Coca-Cola Volvi\u00f3 a Abrir una de las Cuentas m\u00e1s Importantes de la Industria Publicitaria… PICH ARDIENTE"},"content":{"rendered":"\n

WPP, que gan\u00f3 la revisi\u00f3n global en 2021 y construy\u00f3 Open X para atender la cuenta, podr\u00eda enfrentar nuevamente competencia por parte de Publicis en la nueva evaluaci\u00f3n de medios, datos y tecnolog\u00eda. Lo interesante no es qui\u00e9n gane. Lo interesante es lo que Coca-Cola est\u00e1 evaluando. La conversaci\u00f3n ya no gira \u00fanicamente alrededor de compra de medios. Hoy los grandes anunciantes buscan socios capaces de integrar IA, datos, tecnolog\u00eda y comercio para acelerar el crecimiento del negocio. Si una compa\u00f1\u00eda del tama\u00f1o de Coca-Cola est\u00e1 reevaluando estas capacidades apenas unos a\u00f1os despu\u00e9s de su \u00faltima revisi\u00f3n global, es una se\u00f1al de la velocidad con la que est\u00e1 cambiando la industria. \u00bfQui\u00e9n tiene ventaja en esta nueva ronda: WPP o Publicis?<\/p>\n\n\n\n

Aqui el Factor es Tecnol\u00f3gico WPP Mayor Creatividad que Publicis <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

WPP, que gan\u00f3 la revisi\u00f3n global en 2021 y construy\u00f3 Open X para atender la cuenta, podr\u00eda enfrentar<\/p>\n","protected":false},"author":1,"featured_media":2428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,15,217,111,58,200],"tags":[375,376],"class_list":["post-2426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-future","category-business","category-historia-de-la-industria-de-bebidas","category-marketing","category-marketing-advertising","category-marketing-y-publicidad","tag-coca-cola-volvio-a-abrir-una-de-las-cuentas-mas-importantes-de-la-industria-publicitaria","tag-pich-coca-cola-wpp-publicis"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.-.png",700,449,false],"thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.--150x150.png",150,150,true],"medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.--300x192.png",300,192,true],"medium_large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.-.png",640,411,false],"large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.-.png",640,411,false],"1536x1536":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.-.png",700,449,false],"2048x2048":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.-.png",700,449,false],"morenews-featured":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.-.png",700,449,false],"morenews-large":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.-.png",700,449,false],"morenews-medium":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.--590x410.png",590,410,true],"mailpoet_newsletter_max":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.-.png",700,449,false],"woocommerce_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.--300x300.png",300,300,true],"woocommerce_single":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.--600x385.png",600,385,true],"woocommerce_gallery_thumbnail":["https:\/\/revistacreativa.com\/wp-content\/uploads\/2026\/06\/Cocacola-en-PICH.--100x100.png",100,100,true]},"author_info":{"info":["mialex2"]},"category_info":"Ad Future<\/a> Business<\/a> Historia de la industria de bebidas<\/a> Marketing<\/a> Marketing & Advertising<\/a> Marketing y Publicidad<\/a>","tag_info":"Marketing y Publicidad","comment_count":"0","_links":{"self":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/2426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2426"}],"version-history":[{"count":3,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/2426\/revisions"}],"predecessor-version":[{"id":2431,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/posts\/2426\/revisions\/2431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistacreativa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}