{"id":2681,"date":"2026-10-07T18:40:27","date_gmt":"2026-10-07T18:40:27","guid":{"rendered":"https:\/\/revistacreativa.com\/?p=2681"},"modified":"2026-10-07T18:40:30","modified_gmt":"2026-10-07T18:40:30","slug":"entre-las-marcas-con-isabel-perez","status":"publish","type":"post","link":"https:\/\/revistacreativa.com\/?p=2681","title":{"rendered":"Entre las Marcas Con Isabel P\u00e9rez"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/lacoste\/\"><strong>Lac oste<\/strong><\/a><strong>anuncia su llegada al mundo del p\u00e1del y me parece una estrategia brillante y l\u00f3gica.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te cuento:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marca acaba de lanzar su primera l\u00ednea completa para este deporte: palas, calzado, ropa y accesorios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y parece que Nike tambi\u00e9n tambi\u00e9n est\u00e1 mirando para all\u00e1, &#8220;pero amanecer\u00e1 y veremos&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vaya d\u00edas llevamos de marcas abriendo mercados y buscando nuevas categor\u00edas de crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de Lacoste, me parece especialmente acertado por una raz\u00f3n muy sencilla: <strong>el p\u00e1del le queda cerca, muy cerca.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque la marca naci\u00f3 en el tenis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto tiene historia, legitimidad y experiencia en el deporte de la raqueta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso su llegada al p\u00e1del tiene, para mi, todo el sentido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y te quiero dejar una reflexi\u00f3n: crecer es encontrar un mercado atractivo, pero ese nuevo mercado debe tener l\u00f3gica para tu marca. No lo olvides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A m\u00ed me parece una jugada muy acertada. Qu\u00e9 opinas?<\/strong><br>___________________________________<br>Soy Isabel P\u00e9rez Alc\u00e1ntara, consultora de marketing y speaker.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E22AQGu8b--Pa48FA\/feedshare-shrink_800\/B4EaDWNMAzIcAc-\/0\/1790300176687?e=1792022400&amp;v=beta&amp;t=E4QXLDcDVl1U-MxymIlt-QIN5tyHd-VfXtV8yc5Tew0\" alt=\"Ver imagen\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E22AQF2F_HVJYFZiQ\/feedshare-shrink_1280\/B4EaDWNMAlGwAU-\/0\/1790300176660?e=1792022400&amp;v=beta&amp;t=ruJDeIPWKVNSjq7daNbYD6RTQWmQEuBt2tBgzp6EQzk\" alt=\"Ver imagen\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lac osteanuncia su llegada al mundo del p\u00e1del y me parece una estrategia brillante y l\u00f3gica. Te cuento:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2681","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Lac osteanuncia su llegada al mundo del p\u00e1del y me parece una estrategia brillante y l\u00f3gica. Te cuento: La marca acaba de lanzar su primera l\u00ednea completa para este deporte: palas, calzado, ropa y accesorios. Y parece que Nike tambi\u00e9n tambi\u00e9n est\u00e1 mirando para all\u00e1, &quot;pero amanecer\u00e1 y veremos&quot;. 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